FABRIC SOCIAL x GREGGS
Working as a Senior Creative alongside a team of creators delivering content for Fabric Social on the Greggs social media account across Instagram and Twitter. Work constituted social-first BAU content ideation and delivery, content copywriting, and development of ad hoc campaigns around product launches and business initiatives.
FABRIC SOCIAL x NANDO’S
Working alongside the Head of Creative to develop a cross-platform proposal to become Nando’s social media agency. Leading the pitch to client, we won the management of Nando’s TikTok channel. From there, we worked alongside content creators to develop and implement a social-first approach. Something new for the brand that meant engaging with trends in their infancy and an authentic approach to community management.
FABRIC SOCIAL x LASTMINUTE.COM
I helped lead the development of a proposal to become appointed as Lastminute.com’s retained social media agency. Working across Instagram and TikTok. This involved helping set up processes to content development and delivery across channels, as well building out monthly content plans and highlighting reactive content opportunities. This included the development of content for Lastminute.com’s biggest social media competition in their history.
FABRIC SOCIAL x CURRYS
Working with the Fabric Social team to develop a social-first proposal for Currys. Fabric Social was appointed as their social media agency across Instagram, Twitter and TikTok with a brief to engage in the cultural conversation in a more authentic way for the brand. Working as Senior Creative, I was responsible for building out a content plan to reflect this, as well as working on reactive ways for the brand to engage with current culture, linking back to tech and gaming.
MULLENLOWE x CO-OP
Working as part of a freelance creative team for Mullenlowe, as a conceptual copywriter, delivering on a variety of multi-platform briefs for Co-op. Creative digital channels across Co-op socials, web and CRM, further reaching to in-store and OOH activations.
ELECTRIC HOUSE / ON A BUDGET x TESCO
In response to the growing cost of living crisis, Electric House supported Tesco with the creation of a summer Hack Pack and accompanying social media campaign across the On A Budget network; helping individuals find ways to feed their families for less, cut food waste and entertain their children through crafts. I led on the proposal development, campaign ideation and copy.
ELECTRIC HOUSE / ON THE TOOLS x SPEEDY HIRE
Leading the campaign ideation, we were tasked with raising awareness of the Speedy promise to deliver items from a range of 350 tools to site within 4 hours, amongst the trade community. Developing a cross-platform social campaign comprising: video content of a van transformation; vlog content with real tradespeople featuring authentic product placement; a world record attempt using Speedy products; and a targeted ad suite.
ELECTRIC HOUSE / ON THE TOOLS x RATED PEOPLE
Leading on pitch strategy and creative, this campaign introduced Rated People to the On The Tools community. The cross-platform campaign was distributed on Facebook and TikTok with traffic driving content on stories and paid social. The creative centred on a six-part sponsored content series, incorporating real tradespeople through vox-pops.
ELECTRIC HOUSE x THE DRUM, CHIP SHOP AWARDS
This creative campaign concept was developed for entry to The Drum’s Chip Shop Awards 2022. Imagining an Amnesty International campaign, raising awareness of the deaths of migrant workers in Qatar, in the lead up to the 2022 World Cup.
Playing on the ubiquitous English football slogan, They’re Not Coming Home conceptualises a stark expose of human rights abuses, through a web-hub, digital assets, and an accompanying Netflix docu-series.
The entry won first place for the Best Use Of Honesty.
